Blog
Articles about marketing, marketing careers and working with teams.
Age is no barrier: how to move into marketing after 35 and turn your profession into an advantage
I've worked with more than 400 students aged 35+ who came to marketing from other professions. Why your previous experience isn't a burden but a ready-made niche, and how to switch without starting from zero.
Armen HryhorianRead →
Student case study: from zero at 18 to two real projects. Snizhana's story
Snizhana came with no marketing knowledge at all, but with a strong idea. 3+ months of training three times a week, a final project — Local Guide — with a full marketing strategy, and two real projects after the course.
Armen HryhorianRead →
Case study: 6x search traffic in a year on the Polish market — my first year in IT
A junior SEO who spoke Polish, an extremely competitive niche in another country and a link budget of $2,000+ a month. How we grew from 30,000 to 180,000 search visits in a year, and what the project taught me.
Armen HryhorianRead →
Marketing that helps: why supporting each other matters now
People affected by the war in Ukraine deserve quality education — at special prices or for free. How it works, and why every paying client of mine becomes part of this help.
Armen HryhorianRead →
A marketer who speaks foreign languages: how to enter international markets and earn more
Why languages for a marketer aren't a line on a CV but access to new markets, clients and salaries. How localisation differs from translation, and where to start.
Armen HryhorianRead →
How I automated Threads with Claude: our path, the mistakes and a $0 setup
No Typefully, no Buffer, no paid tools: Claude writes the posts and images, I approve them, and publishing goes through Meta's official API. Here's the whole path — every rake we stepped on included.
Armen HryhorianRead →
From SMM to digital marketing: how to grow from one niche into a full-fledged marketer
You know social media and your niche well, but you want more: a higher salary, strategic work, a marketer's role. A step-by-step 3–6 month plan for making the switch.
Armen HryhorianRead →
The 8 most powerful NLP techniques for digital marketing and SMM
Rapport, reframing, anchors, presuppositions and other NLP techniques — how to use them in ads, posts and on your website, which of them actually work and where persuasion turns into manipulation.
Armen HryhorianRead →
Case study: free website analytics with a Telegram report — set up with Claude in two hours
No Google Analytics, no cookie banner and no paid tools: the site counts visitors, sources and leads on its own, and every Monday sends me a report with takeaways in Telegram.
Armen HryhorianRead →
SHU SHU SHU case study: 35 hot leads from search ads, no SMM
How we fixed the website of a B2B manufacturing service in China, connected Claude to WordPress and set up search advertising to bring in requests, not clicks.
Armen HryhorianRead →
How I built a website with AI in one evening: a case study with numbers
A personal website with services, a blog and a base for 5 languages — in one evening, with no developer, for $10 a year. What I did, what Claude did and where I got stuck.
Armen HryhorianRead →
8 metrics every marketer should know
CTR, CPC, CR, CPL, CAC, average order value, LTV and ROMI — what they mean, how to calculate them and what they really tell you.
Armen HryhorianRead →
Does a marketer need a mentor? 6 situations where one saves you years
When learning on your own is fine, and when an experienced mentor speeds up your growth many times over. An honest breakdown without a sales pitch at every step.
Armen HryhorianRead →
How to train a marketing team so it pays off
Why corporate training often fails, and how to build it in 4 steps: assessment, programme, practice, measurement.
Armen HryhorianRead →
The sales funnel: where a business loses customers and how to find it
A simple way to find the weak spot in your marketing: break the customer journey into stages and calculate the conversion rate between them.
Armen HryhorianRead →
How to start a career in marketing: 5 steps without the chaos
What to learn first, how to get your first experience and why you shouldn't grab every tool at once.
Armen HryhorianRead →
7 signs your marketing needs an audit
Budget growing but sales aren't? Here are the signals that tell you it's time to look at your company's marketing from the outside.
Armen HryhorianRead →