Marketing that delivers results, not reports
I'm Armen Hryhorian, Head of Marketing and mentor. I help junior marketers grow fast in their careers and help companies build marketing that actually drives sales.
Nice to meet you
A short intro: who I am, how I work and how I can be useful to you.
How I can help
Ways to work together, for people growing in the profession and for teams that need stronger marketing.
Mentoring
One-to-one work with a junior marketer: a growth plan, reviews of your real tasks, interview preparation.
Learn more →From scratchMarketing from Scratch course
A structured path from the basics to your first job: strategy, digital channels, analytics and practice.
Learn more →For companiesTeam training
Corporate training for your marketing department and related teams, built around your business goals.
Learn more →For companiesMarketing audit
An independent look at your marketing: what works, what wastes budget and what to do next.
Learn more →A website with AI in one evening
A free guide: how I built this website with Claude — 10 steps, ready-made prompts and real costs.
Which digital marketing career suits you?
Free tests: find your direction in marketing and check your knowledge — from the basics to calculating cost per lead and ROMI.
About me
12 years in marketing and 7 in teaching. I've trained marketers at Hillel, Beetroot Academy, DAN.IT Education and other schools, and worked with 15+ Ukrainian IT companies. I teach what really works, not theory.
More about meFresh on the blog
I write about marketing, careers and what I see working with teams.
Age is no barrier: how to move into marketing after 35 and turn your profession into an advantage
I've worked with more than 400 students aged 35+ who came to marketing from other professions. Why your previous experience isn't a burden but a ready-made niche, and how to switch without starting from zero.
Armen HryhorianRead →
Student case study: from zero at 18 to two real projects. Snizhana's story
Snizhana came with no marketing knowledge at all, but with a strong idea. 3+ months of training three times a week, a final project — Local Guide — with a full marketing strategy, and two real projects after the course.
Armen HryhorianRead →
Case study: 6x search traffic in a year on the Polish market — my first year in IT
A junior SEO who spoke Polish, an extremely competitive niche in another country and a link budget of $2,000+ a month. How we grew from 30,000 to 180,000 search visits in a year, and what the project taught me.
Armen HryhorianRead →Reviews
What students and clients I've worked with say.
From Armen: Very attentive to detail, creates great content, has a deep understanding of SEO, SMM and content marketing. After the course she has already worked on two real projects. Want to get in touch with her? Write to me.
Hello! I want to sincerely thank you for our training! Your marketing lessons were incredibly informative, interesting and rich. I'm very grateful for your courtesy, patience and the comfortable, pleasant atmosphere you created in every session. With you, even difficult material was very easy to learn! 😇
From Armen: I'm very proud of Yana. Despite everything, living in Kharkiv, she has completely changed her life.
I want to say a heartfelt thank you for the course! All the material was presented in an accessible, clear and engaging way. What I value most is that the knowledge can be put into practice straight away. Special thanks for the support, attentiveness and kind attitude towards every student. The course had a comfortable and pleasant atmosphere. Thank you for your professionalism, patience and everything you invest in your students!
AnhelinaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseHello! I studied with you at Dan.IT. A great teacher, interesting lectures, everything clear and accessible even for people who come into marketing from scratch. Tips, practical advice, practice on real cases. I really enjoyed the course and I'm now putting what I learned into practice. Thank you so much 🙏
IrynaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseI enjoyed the course! Everything was clear, comfortable and interesting. Thank you for the support, the new knowledge and the experience I gained.
VeronikaDigital Marketing course studentTranslated from UkrainianMarketing from Scratch courseLet's discuss your task
Tell me what you're interested in: mentoring, training or services for your company. I'll reply personally.