Analytics
The metrics, funnels and numbers that marketing runs on.
8 metrics every marketer should know
CTR, CPC, CR, CPL, CAC, average order value, LTV and ROMI — what they mean, how to calculate them and what they really tell you.
Armen HryhorianRead →
The sales funnel: where a business loses customers and how to find it
A simple way to find the weak spot in your marketing: break the customer journey into stages and calculate the conversion rate between them.
Armen HryhorianRead →