Career
How to get into marketing, grow in the profession and find a job.
Age is no barrier: how to move into marketing after 35 and turn your profession into an advantage
I've worked with more than 400 students aged 35+ who came to marketing from other professions. Why your previous experience isn't a burden but a ready-made niche, and how to switch without starting from zero.
Armen HryhorianRead →
Marketing that helps: why supporting each other matters now
People affected by the war in Ukraine deserve quality education — at special prices or for free. How it works, and why every paying client of mine becomes part of this help.
Armen HryhorianRead →
A marketer who speaks foreign languages: how to enter international markets and earn more
Why languages for a marketer aren't a line on a CV but access to new markets, clients and salaries. How localisation differs from translation, and where to start.
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From SMM to digital marketing: how to grow from one niche into a full-fledged marketer
You know social media and your niche well, but you want more: a higher salary, strategic work, a marketer's role. A step-by-step 3–6 month plan for making the switch.
Armen HryhorianRead →
Does a marketer need a mentor? 6 situations where one saves you years
When learning on your own is fine, and when an experienced mentor speeds up your growth many times over. An honest breakdown without a sales pitch at every step.
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How to start a career in marketing: 5 steps without the chaos
What to learn first, how to get your first experience and why you shouldn't grab every tool at once.
Armen HryhorianRead →